Cotați dealerii

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Cota dealerilor este un indice de marketing util pentru a oferi feedback cu privire la aprecierea produsului dvs. de către consumator.

Definiție

Tranzacționarea acțiunilor este definită ca indicele care exprimă, în cantități economice sau fizice, cantitatea sau valoarea vânzărilor unui anumit produs într-un magazin comparativ cu totalul vândut al produselor similare.

Calcul

După volumele de vânzări: cota tratată se obține prin împărțirea cantității produsului specific vândut la cantitatea totală vândută de produse din aceeași categorie. ${\displaystyle \mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Î</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">T.</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">tu</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">m</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">=</span></span>\frac{\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">tu</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">m</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">n</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">s</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">p</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">d</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}}{\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">tu</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">m</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">p</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">d</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}}}${\ displaystyle {QT \ a \ volume} = {volum \ produsele noastre \ \ peste volum \ produse \ totale}}

După valoare: cota tratată se obține prin împărțirea valorii veniturilor produsului în cauză la valoarea totală a vânzărilor de produse similare.
${\displaystyle \mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Î</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">T.</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">=</span></span>\frac{\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">n</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">s</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">p</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">d</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">n</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">d</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">tu</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}}{\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">r</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">v</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">n</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">d</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">Și</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">sau</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">t</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">la</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">L</span></span>}\mathrm{<span\; class="mwe-math-element"><span\; class="mwe-math-mathml-inline\; mwe-math-mathml-a11y"\; style="display:\; none;">the</span></span>}}}${\ displaystyle {QT \ a \ value} = {value \ our \ products \ sold \ over value \ sales \ total}}

Exemplu

Să presupunem că producem sucuri de fructe și că, în barurile unde se vând sucurile noastre, clienții care doresc un suc de fructe solicită produsul nostru specific în medie de 20 de ori pentru fiecare 100 de ori li se cere un suc de fructe. În acest caz, putem spune că sucul nostru de fructe are o pondere de tratare de 20%, deoarece 20/100 = 0,2 sau 20%.

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